Most of this website, which I first started building back in early 2016 during the pre-launch phase of Umbilicus, is dedicated to my work as an author.
When it came time for me to create an online writing portfolio – somewhere to showcase my experience and versatility as a professional writer, beyond the scope of author – the idea of leveraging this website, the established nucleus of my personal brand, was a no-brainer.
Disclaimer: I was a late bloomer.
I was 25 when I finally figured out what I wanted to be when I grew up. The epiphany was all thanks to a TV series about a fictional character writing a column for a NYC newspaper and running around Manhattan in her Manolo Blahniks. I instantly knew that this was what I wanted to do with my life.
While I have yet to own a pair of Manolo Blahniks, I did manage to realise my dream of becoming a writer. But first I had to pay my dues.
Not long after the birth of the new millennium, I landed my first proper desk job, as a half-day bookings clerk at the local branch of a national newspaper and magazine publishing house, and was promptly promoted to full-time media co-ordinator.
It would be another seven years till I migrated to the editorial side of the business. But during this early phase of my career, working my way up to the position of senior marketing and research executive, I gained an invaluable understanding of the machinations of the publishing industry, particularly from an advertising perspective.
My big break came when I pitched an undercover story I had written to the local edition of an international magazine, and it was published in their 10th birthday issue, with a cover blurb to boot. I have been crafting written content in some shape or form, for both print and digital media, ever since.
I have worked as a lifestyle feature writer, copywriter, copy editor and proofreader, and am currently employed as a senior consultant and writer for one of the top corporate and brand public relations agencies in South Africa, boasting global and blue chip clients. I specialise in ghostwriting thought leadership, opinion pieces, and speeches for the C-suite.
Being able to help people and companies and brands tell their stories; being able to add value to the world one succinct sentence and one human connection at a time, is beyond gratifying.
Below is a sample of my published work. For more details about my work history and educational background, please check out my LinkedIn profile.
Click here to read some of my book reviews on Goodreads.