My bread and butter

As a senior writer at a top PR agency based in South Africa (named 2019 Africa Consultancy of the Year by The Holmes Report), I specialise in crafting B2B and consumer content for my clients. To inform, educate, and influence their target audiences, meet business objectives, and both support and drive sales.

I have worked with global, national, and local clients across various sectors and industries, including: automotive and mobility, financial services, healthcare providers, retailers, transportation and logistics, travel and tourism.

My areas of expertise include: branded journalism, employer branding, executive communications, executive profiling, institutional image, persuasive content, social and environmental brand communications.

Drawing on a traditional journalistic skill set, combined with brand narratives and storytelling techniques, my strengths include ghostwriting thought leadership, opinion pieces, and keynote speeches for the C-suite.

I help to establish company leaders as thought leaders, or companies as leaders in their industry. I showcase the brand’s heritage and business expertise, their CSR / CSI and sustainable development initiatives, and the legacy they want to leave.

My earlier experience spans 16 years of lifestyle feature writing, hard news reporting, copywriting, copy editing and proofreading, as well as marketing and research in the media industry.

Outside of work, I enjoy indulging my passion for art, architecture, books, decor, design, fashion, film, food, music, travel, and photography.

Below is a small sample of my professional writing. For more details about my career history and educational background, you can check out my profile on LinkedIn.

Please note: The rest of this website is dedicated to my work as the author of Umbilicus. Feel free to take a look around!

blic relations

Click here to read some of my book reviews on Goodreads.

book reviews