Paula Gruben evades kitchen duty at all costs, but is known to toss a pretty mean word salad.

A versatile wordsmith with almost 20 years of experience in the media and communications industry, she now works full-time as a senior writer for one of South Africa’s top public relations agencies, with global and blue chip clients.

She specialises in business-to-business and business-to-consumer content creation within the marketing communications mix. Her passions include collaborating with senior execs to craft thought leadership pieces, op-eds, and keynote speeches, as well as ghostwriting bylined articles and blog posts, to help corporate brands tell their stories and reach their target audiences.

A vocal proponent of the Oxford comma, and long-form journalism, she is able to connect the dots, and is not afraid to colour outside the lines. Adding value to the world one succinct sentence at a time. 

Below is a sample of Paula’s work.


blic relations 

Click here to read some of Paula’s book reviews on Goodreads.

book reviews