Writer

Hi, and welcome to my portfolio page!

With 10+ years of experience in content marketing, corporate communications, and public relations, I help businesses and brands communicate their value and purpose to stakeholders and target audiences, both internal and external, and assist in reputation management. 

My strongest attributes as a brand journalist – besides finely honed copywriting, copy editing, and proofreading skills – are being both a creative and strategic thinker, and having a good nose for human interest stories. Whilst adept at crafting engaging and SEO-friendly copy for press releases, email newsletters, social media, blogs, and websites, my forte is ghostwriting thought leadership, op-eds, and keynote speeches, using the art of storytelling.

Over the course of my career I have produced long form and short form content for myriad sectors and industry niches, including but not limited to: automotive, mobility, and emerging technologies; manufacturing, transportation, and logistics; CSR, environmental sustainability, and wildlife conservation; retail and financial services; health and wellbeing; hospitality and leisure; travel and tourism; culture and heritage; architecture, design, decor, and visual arts.

Below are half a dozen links to pieces I have written, to give you an idea of my writing style. 

And below that is a collage of tear sheet scans and screenshots to demonstrate my versatility as a wordsmith.

You’ll find a full breakdown of my career history and educational background over on LinkedIn.

Please note: The rest of this website is focussed on my work as the author of Umbilicus.


The Birds And The Bees

Series of three consecutive articles written for and first published by Caxton Community Newspapers in July 2015


Implications Of South Africa’s Brain Drain

Written for and first published by PPS on 22 May 2019


The Bus Driver And The Rugby Ball: How To Boost Turnover By 20%

Written for Len Brand, Chief Executive Officer at TATA Africa Holdings and Head of Distribution Vertical at TATA International, and first published by TATA International Africa on 1 October 2019


Organisation As Servant-Leader

Written for Len Brand, Chief Executive Officer at TATA Africa Holdings and Head of Distribution Vertical at TATA International, and first published by TATA International Africa on 1 October 2019


Roadkill Saves Lives

Written for and first published by Ford Wildlife Foundation on 19 November 2019


Rally To Bridge Literacy Gap

Written for and first published by Ford Motor Company of Southern Africa on 13 March 2020


Ford Enters Esports Arena

Written for and first published by Ford Motor Company of Southern Africa on 30 April 2020