Writer

Hi, and welcome to my portfolio page!

With many years of experience in the marketing and media industry under my belt, I finally found my niche as a content writer. I now specialise in corporate copywriting and public relations, helping businesses to communicate better.

I have worked with companies of all shapes and sizes, from global blue chips to start-ups, across myriad sectors and industries, including: automotive, mobility, and emerging technologies; manufacturing, transportation, and logistics; CSR, environmental sustainability, and wildlife conservation; retail and financial services; health and wellbeing; hospitality and leisure; travel and tourism; culture and heritage; architecture, design, and visual arts.

Whilst adept at crafting copy for press releases, email and social media campaigns, video scripts, feature articles, websites, brochures, and white papers, my forte is ghostwriting thought leadership, blogs, and keynote speeches.

Below is a selection of links, scans, and screenshots to give you a feel for my writing style, and demonstrate my versatility as a wordsmith.

You’ll find a full breakdown of my career history and educational background, plus a few testimonials from recent clients and colleagues, over on LinkedIn.

My family and I relocated from South Africa to Ireland in September 2020, and I am currently #OpenToWork opportunities, agency or client side, on a remote, freelance basis.

If you’re interested in working together on a project or retainer basis, please don’t hesitate to get in touch.

Note: The rest of this website is focussed on my work as the author of Umbilicus.

Thanks for visiting!


Implications Of South Africa’s Brain Drain

Written for and first published by PPS on 22 May 2019


The Bus Driver And The Rugby Ball: How To Boost Turnover By 20%

Written for Len Brand, Chief Executive Officer at TATA Africa Holdings and Head of Distribution Vertical at TATA International, and first published by TATA International Africa on 1 October 2019


Organisation As Servant-Leader

Written for Len Brand, Chief Executive Officer at TATA Africa Holdings and Head of Distribution Vertical at TATA International, and first published by TATA International Africa on 1 October 2019


Roadkill Saves Lives

Written for and first published by Ford Wildlife Foundation on 19 November 2019


Rally To Bridge Literacy Gap

Written for and first published by Ford Motor Company of Southern Africa on 13 March 2020


Ford Enters Esports Arena

Written for and first published by Ford Motor Company of Southern Africa on 30 April 2020