While there may be many competitors out there with brand stories very similar to your own, by sheer virtue of the fact that people and their individual experiences are unique, your organisation is unique. You have a treasure trove of anecdotes – unique stories – that only your organisation can tell.
Taking your stakeholders behind the scenes not only demonstrates your company culture in action, but it is also a very effective brand differentiator. It helps humanise your brand and build trust, whilst reinforcing exactly who you are, what you do, and why it matters.
When skilfully woven into the greater arc of your business narrative, strategic storytelling helps build the reputation of your company leaders as thought leaders, and establishes your company as a leader in your industry. This improves both your attraction and retention of top talent, suppliers, and customers, which in turn directly benefits your bottom line.
Case study | Measurable ROI
During my almost 2.5-year tenure as dedicated PR writer for Ford Motor Company of Southern Africa’s domestic manufacturing operations (December 2017 – April 2020), Ford SA experienced an increase in export demand from Europe.
In 2019, the brand supplied 25% more vehicles than its nearest rival to international customers, recording its best sales in the segment for the past 25 years. This massive growth created 1,200 direct new jobs in SA, plus 10,000 more in the value chain.
Our six-member team (in-house PR agency) worked closely with Ford SA’s Corporate Communications team on both internal and external PR. Our PR team consistently met KPIs, and regularly exceeded our client’s R1.4-million (approx. €86,500) monthly target for earned and shared media coverage.
We achieved outstanding results and accolades from Ford’s EMEA business unit, which helped us bag the title of Best Division/Team in our PR agency’s 2019 staff awards. I also received recognition for outstanding writing from members of Ford’s C-suite and global Communications teams, winning the Best Writer award.
Let’s collaborate
If you think your company could benefit from my experience and skill set, please don’t hesitate to drop me a mail, and we can have a chat to see if we’d be a good fit.
I am committed to delivering on-brand, error-free content, on budget, on time, every time. My freelance project fee is determined by the scope of work, and is dependent on several variables. The prices below are flexible, and serve as ballpark figures.
Key factors that affect (increase or decrease) a project fee might include:
- Number of consultations with client and/or third parties (e.g. client’s social media team), to clarify the strategy and discuss content planning and development
- Complexity of subject matter and amount of research and/or number of interviews required to obtain source material
- Deadlines and urgency of the job
- Number and level of edits and revisions
- Change in the project’s scope of work, e.g. increase in number of words, pages, slides, speaking minutes, etc.
- Auxiliary services, e.g. image sourcing, B2B ebook formatting
- Bulk or recurring work, i.e. if the project is very large, or it is an ongoing assignment (e.g. regular blog posts), a discount may be negotiated
Rates 2021
Note: VAT not applicable
Clarity Call, 15 minutes | FREE
Virtual Consultation | €25 per hour or part thereof
Thought Leadership or Op-ed, up to 2,000 words | €500
Exec Bio, 150 – 1,000 words | €50 – €100
Press Release, up to 500 words | €50 – €100
Blog Post, 500 – 750 words | €50 – €100
Blog Post, 750 – 1,000 words | €100 – €200
Blog Post, 1,000 – 2,000 words | €200 – €400
LinkedIn Article, 500 – 750 words | €50 – €100
LinkedIn Article, 750 – 1,000 words | €100 – €200
LinkedIn Article, 1,000 – 2,000 words | €200 – €400
Email Newsletter, 200 – 300 words | €50 – €75
Social Media Post, copy only | €25
Social Media Post, graphic (Canva) | €50
Web Page | €25 – €100 per page
Business Playbook | €25 – €100 per page
Script for B2B Marketing Video | €25 – €50 per minute
Script for Webinar | €25 – €50 per minute
Script for Podcast | €25 – €50 per minute
Full Business Speech + Speaker Notes | €25 – €50 per minute
Slide Deck + Script | €25 – €50 per slide
B2B ebook, up to 2,500 words | €500 – €1,250
Adapt Webinar, Podcast, Speech, or Slide Deck to B2B ebook | €25 – €50 per minute of script
Case Study, 3 – 5 pages | €375 – €725
White Paper, 4 – 10 pages | €500 – €2,000
Guaranteed Paula Gruben value-adds
As a seasoned writer with a strong marketing background, I don’t just produce ‘words on a page’. Every piece of SEO-friendly content I create includes: brainstorming and ideation, research and fact-checking, editing and proofreading.
