While there may be many competitors out there with brand stories very similar to your own, by sheer virtue of the fact that people and their individual experiences are unique, your organisation is unique. You have a treasure trove of anecdotes – unique stories – that only your organisation can tell.

Taking your stakeholders behind the scenes not only demonstrates your company culture in action, but it is also a very effective brand differentiator. It helps humanise your brand and build trust, whilst reinforcing exactly who you are, what you do, and why it matters.

When skilfully woven into the greater arc of your business narrative, strategic storytelling helps build the reputation of your company leaders as thought leaders, and establishes your company as a leader in your industry. This improves both your attraction and retention of top talent, suppliers, and customers, which in turn directly benefits your bottom line.

Case study | Measurable ROI

During my almost 2.5-year tenure as dedicated PR writer for Ford Motor Company of Southern Africa’s domestic manufacturing operations (December 2017 – April 2020), Ford SA experienced an increase in export demand from Europe.

In 2019, the brand supplied 25% more vehicles than its nearest rival to international customers, recording its best sales in the segment for the past 25 years. This massive growth created 1,200 direct new jobs in SA, plus 10,000 more in the value chain.

Our six-member team (in-house PR agency) worked closely with Ford SA’s Corporate Communications team on both internal and external PR. Our PR team consistently met KPIs, and regularly exceeded our client’s R1.4-million (approx. €86,500) monthly target for earned and shared media coverage.

We achieved outstanding results and accolades from Ford’s EMEA business unit, which helped us bag the title of Best Division/Team in our PR agency’s 2019 staff awards. I also received recognition for outstanding writing from members of Ford’s C-suite and global Communications teams, winning the Best Writer award.

Let’s collaborate

If you think your company could benefit from my experience and skill set, please don’t hesitate to drop me a mail, and we can have a chat to see if we’d be a good fit.

I am committed to delivering on-brand, error-free content, on budget, on time, every time. My freelance project fee is determined by the scope of work, and is dependent on several variables. The prices below are flexible, and serve as ballpark figures.

Key factors that affect (increase or decrease) a project fee might include:

  • Number of consultations with client and/or third parties (e.g. client’s social media team), to clarify the strategy and discuss content planning and development
  • Complexity of subject matter and amount of research and/or number of interviews required to obtain source material
  • Deadlines and urgency of the job
  • Number and level of edits and revisions
  • Change in the project’s scope of work, e.g. increase in number of words, pages, slides, speaking minutes, etc.
  • Auxiliary services, e.g. image sourcing, B2B ebook formatting
  • Bulk or recurring work, i.e. if the project is very large, or it is an ongoing assignment (e.g. regular blog posts), a discount may be negotiated

Rates 2021

Note: VAT not applicable

Clarity Call, 15 minutes | FREE

Virtual Consultation | €25 per hour or part thereof

Thought Leadership or Op-ed, up to 2,000 words | €500

Exec Bio, 150 – 1,000 words | €50 – €100

Press Release, up to 500 words | €50 – €100

Blog Post, 500 – 750 words | €50 – €100

Blog Post, 750 – 1,000 words | €100 – €200

Blog Post, 1,000 – 2,000 words | €200 – €400

LinkedIn Article, 500 – 750 words | €50 – €100

LinkedIn Article, 750 – 1,000 words | €100 – €200

LinkedIn Article, 1,000 – 2,000 words | €200 – €400

Email Newsletter, 200 – 300 words | €50 – €75

Social Media Post, copy only | €25

Social Media Post, graphic (Canva) | €50

Web Page | €25 – €100 per page

Business Playbook | €25 – €100 per page

Script for B2B Marketing Video | €25 – €50 per minute

Script for Webinar | €25 – €50 per minute

Script for Podcast | €25 – €50 per minute

Full Business Speech + Speaker Notes | €25 – €50 per minute

Slide Deck + Script | €25 – €50 per slide

B2B ebook, up to 2,500 words | €500 – €1,250

Adapt Webinar, Podcast, Speech, or Slide Deck to B2B ebook | €25 – €50 per minute of script

Case Study, 3 – 5 pages | €375 – €725

White Paper, 4 – 10 pages | €500 – €2,000

Guaranteed Paula Gruben value-adds

As a seasoned writer with a strong marketing background, I don’t just produce ‘words on a page’. Every piece of SEO-friendly content I create includes: brainstorming and ideation, research and fact-checking, editing and proofreading.