Paula Gruben ♛ Wordsmith
Hi, and welcome to my own little piece of real estate in cyberspace. Born in South Africa, now based in Ireland, I am a Senior Communications Specialist and author, but first and foremost, a mom and wife.
With 20 years’ industry experience, both agency and client side, my expertise is in Strategic CSR and Sustainability Communications, with a focus on reputation management and culture transformation. I specialise in corporate copywriting, B2B content writing, and executive ghostwriting. Clients include blue-chips, start-ups, NPOs, SMEs, and two Fortune Global 500s.
During my most recent in-house agency role as Senior Public Relations Consultant and dedicated Writer for Ford Motor Company of Southern Africa’s domestic manufacturing operations, I worked closely with my client’s Corporate Communications team on both internal and external PR, achieving outstanding results and accolades from their EMEA business unit. Please see more info here.
You’ll find a detailed breakdown of my employment history and educational background on LinkedIn.
What people say
Paula is a highly skilled writer who is able to conceptualise unique content relevant to the target audience of a brand. Her ability to find unique angles, through research, is impressive. Paula is a creative thinker who approaches a commissioned piece of writing as a campaign. Which very often translates into exceptional PR value and engagement on both traditional and social media platforms. Paula works in an extremely organised manner and works well in an office, as well as remote environment. Paula adds value to a team and manages client relationships really well.Natasha Wadvalla
I can confidently say that Paula’s talent as a writer is exceptional. A true wordsmith and a master of her craft. She is one of the most eloquent people I have ever had the pleasure of working with and the professional attitude she does her work with speaks volumes to the person that she is. Cheerful, strong and open-minded. I would very highly recommend Paula to any potential employers.Marianne Brits-Strodl
Paula is a true delight to work with. She’s a talented writer, and an even better colleague. She always knows the correct turn of phrase. It is wonderful to collaborate with her on projects – brainstorming ideas and interviewing people for stories was fantastic. She is passionate and that shines through in her impeccable work and her interactions with everyone.Debreé Kluge