During an average week, I receive at least two or three queries from people, mainly via Facebook, requesting advice on two areas where I have managed to carve a niche for myself: a) psychological support for the adopted child, and b) the art of successful self-publishing.
After recently sharing a stage with the charismatic Douglas Kruger at Authors’ Day during Johannesburg Design Week, I decided to take a leaf out of his book (pun intended) and give away my intellectual capital, for FREE.
In his article Experts Are Notorious Hussies, Doug explains that by giving away your intellectual capital, by sharing your best ideas for free, you become strongly associated with, and identified as an expert in your field. You reassure your target market that you are credible, and have the answers that they need. Instead of stealing your content, would-be clients tend to approach you for the implementation thereof, in the form of, say, interviews, articles, and talks.
There are many golden nuggets buried within my three main offerings – the Teen Talk, Triad Talk, and Age of the Authorpreneur talk – so, in the spirit of a shameless hussy, I have uploaded the PDF transcript of each talk to the brand new Talks page on my website. Click here to check it out!
I do hope that you will find these reads interesting and valuable. Please don’t be shy to share the PDFs with anyone you know who may benefit from the info provided. I am wanting to do a lot more paid speaking gigs this year, and word-of-mouth advertising from you guys would be hugely appreciated.
So long, and thanks for all the fish. x